GCSEN Global Learning Platform

Welcome to SE 102

Start To Be Great!

How to use this course (you may skip this if you have completed SE 101)

Welcome to SE 102 Social Venture Formulation

SE 102: Learning Objectives

SE 102 Chapters

Toolkit Description

Toolkit Design Point

Review Google Drive Folder Contents

Pitch Deck Template Review

Start With The End in Mind - Pitch & Prototype Example

Toolkit Review

Let's Go!

Chapter Overview

Flashback: Start With The Problem Not The Solution

Flashback: Natural Roles

Tool: Natural Roles

Flashback: Sources of Nearby Problems

Flashback: STAR Chart

Tool: Problem Ideation: Brainstorming

Flashback: The Hedgehog Concept Model

Tool: Problem Ideation: Hedgehog Concept: Passion

Tool: Problem Selection: Hedgehog Concept: Best in the World

Flashback: Tame and Wicked Problems

Flashback: Far Away Problems

Tool: Problem Selection: Narrow, Rank and Select

Tool: Problem Analysis: Narrowing the Scope of the Problem

Tool: Problem Analysis: Preliminary 4P Impact

Tool: Problem Statement

Tool: Meaning Makers Pitch & Prototype: Slide 4

Congrats!

Chapter Overview

Flashback: One Problem - One Solution

Flashback: Golden Circle and Solution Stages

Tool: Solution Ideation

Flashback: What is a Minimum Viable Product (MVP)

Flashback: Solution Selection: MVP Candidates

Tool: Solution Selection: MVP Candidates

Flashback: Solution Design Process

Tool: Solution Design: MVP Solution Scope

Flashback: Use Cases

Tool: Solution Design: Brainstorm MVP Use Cases

Flashback: Designing MVP Features

Tool: Solution Design: Design MVP Features

Flashback: Designing your MVP

Tool: Solution Selection: MVP Use Case Selection

Flashback: Solution Roadmap

Tool: Solution Design: Solution Roadmap

Flashback: Prototype and MVP Solution Releases

Tool: Solution Design: Prototype Plan & Build

Tool: Meaning Makers Pitch & Prototype: Slide 5

Making Progress!

Chapter Overview

Flashback: Start with Why

Tool: Beliefs

Flashback: Golden Circle

Tool: Golden Circle: Why

Flashback: Kawasaki Make Meaning Framework

Tool: Make Meaning Framework

Tool: Founder's Story

Tool: Meaning Makers Pitch & Prototype: Slide 3

Well Done!

Chapter Overview

Flashback: Identifying Benefits

Tool: Core Benefits

Tool: Meaning Makers Pitch & Prototype: Slide 6

Value Proposition -- a Lighter Lift!

Chapter Overview

Flashback: 4P Impact

Tool: 4P Impact

Flashback: Theory of Change

(Optional) Tool: Theory of Change

Tool: Meaning Makers Pitch & Prototype: Slide 7

You are a Meaning Maker!

Chapter Overview

Tool: Type of Company

Flashback: Business Models

Tool: Business Model

Flashback: Hedgehog Concept Resource Engine

Tool: Hedgehog Concept: Resource Engine

Tool: Meaning Makers Pitch & Prototype: Slide 8

Make Meaning. Make Make Money.

Chapter Overview

Flashback: Thirsty Customers

Flashback: Market Segmentation

Flashback: Why niche?

Tool: Market Segmentation

Flashback: Target Markets

Tool: Market Size

Flashback: Getting to know your customers

Tool: Meaning Makers Pitch & Prototype: Slide 9

Thirsty Customers

Chapter Overview

Flashback: Start with the WHY

Tool: Marketing Plan

Tool: Your Social Venture Name

Flashback: The Essence of Sales

Flashback: The Sales Process

Tool: Sales Process

Flashback: Preparing for a Sales Meeting

Tool: PAM4

Face to Face Selling

Tool: Meaning Makers Pitch & Prototype: Slide 10

Ready to Sell? Not Quite Yet.

Chapter Overview

Tool: Meaning Makers Pitch & Prototype: Slide 1

Chapter Overview

Flashback: Underlying Magic

Tool: Underlying Magic

Flashback: Hedgehog Concept

Tool: Hedgehog Concept

Tool: Meaning Makers Pitch & Prototype: Slide 11

Your Secret Sauce

Chapter Overview

Flashback: Competitive Strategy

Flashback: Direct and Indirect Competitors

Tool: Competitor Scan

Flashback: Positioning Models

Tool: Competitive Landscape

Tool: Meaning Makers Pitch & Prototype: Slide 12

Moving Forward?

Chapter Overview

Flashback: Predictor of Success

Flashback: Get the Right People on the Bus!

Flashback: Get the Wrong People Off the Bus!

Flashback: Ideal Founder Team Profile

Flashback: Ideal Extended Team Profile

Flashback: Stages of Team Formation

Tool: Building your Team

Tool: Meaning Makers Pitch & Prototype: Slide 13

T.E.A.M.

Chapter Overview

Flashback: Planning

Tool: Current Accomplishments

Flashback: Go Forward Plan

Tool: Go Forward Plan

Flashback: Solution Roadmap Template

Tool: Meaning Makers Pitch & Prototype: Slide 14

Challenges Ahead

Flashback: Make Money

Overview

Flashback: Finance can be Fun!

Flashback: Economics of One Unit (EOU)

Tool: Economics of One Unit (EOU)

Flashback: Managing Personal Monthly Cash Flow

Tool: Personal Monthly Budget

Flashback: Keep it Simple. Keep it Real. Keep it Real Simple.

Flashback: Pro Forma Profit & Loss Statement

Tool: Pro Forma P&L: Revenue Projections

Tool: Pro Forma P&L: Expense Projections

Flashback: Out Of Cash (OOC)

Tool: Burn Rate

Tool: Meaning Makers Pitch & Prototype: Slide 17

A Feeling of Accomplishment!

Chapter Overview

Tool: Exit Strategy

Tool: Meaning Makers Pitch & Prototype: Slide 16

Congratulations!

Chapter Overview

Flashback: Funding

Tool: Funding Round

Tool: The Ask / Use of Funds

Tool: Meaning Makers Pitch & Prototype: Slide 15

Back to Slide 2

Chapter Overview

Tool: Meaning Makers Pitch & Prototype: Slide 2

Your Last Slide

Overview

Flashback: Clarity of the Business Plan

Clear Thinking

E-Words for an Excellent Presenter

The 3S's of Successful Presentations

Presentation Skills Self-Assessment

Know Your Audience

Structure: Rule of Three

Structure: Introduction and Conclusion

Substance: Examples

Substance: Facts & Figures

Style: The Power of the Pause

Style: Show and Open Face

Investor Pitch Hints & Tips

OPTIONAL VIDEO

Tool: Enhance your Pitch!

Next Step is Next Steps!

Overview

Tool: Meaning Maker Minute

Tool: 10 Minute Pitch Video

Tool: Upload your Videos

Next Steps: Feedback and Re-Submit

Course Feedback

Parting Quotes

Congratulations from Professor Caz

Congratulations!!!