GCSEN Global Learning Platform

Welcome to SE 102 – Social Venture Formulation

Start to Be Great!

SE 102: Learning Objectives

SE 102: Chapters

Toolkit Description

Toolkit Design Points

Social Venture Toolkit Review

Pitch Deck Template Review

Start With The End In Mind – Pitch Deck Example

Delight Bite Pitch Deck Review

Pitch & Prototype Template Introduction

Pitch Deck Dry Run Assignment

Let's Go!

Welcome to Slide 4 – Social Problem/Opportunity

Slide 4 Overview – Social Problem/Opportunity

Flashback: Start With the Problem, Not the Solution

Slide 4 – Social Problem/Opportunity Worksheets

Flashback: Natural Roles

Tool: Natural Roles

Flashback: Sources of Nearby Problems

Flashback: STAR Chart

Tool: Problem Ideation: Brainstorming

Flashback: The Hedgehog Concept Model

Tool: Problem Ideation: Hedgehog Concept: Passion

Tool: Problem Selection: Hedgehog Concept: Best in the World

Flashback: Tame & Wicked Problems

Flashback: Far Away Problems

Tool: Problem Selection: Narrow, Rank and Select

Tool: Problem Analysis: Narrowing the Scope of the Problem

Tool: Problem Statement

Tool: Problem Analysis: Preliminary 4P Impact

Tool: Meaning Makers Pitch & Prototype

Slide 4 - Social Problem/Opportunity Worksheets Submission

Congrats!

Slide 5 Overview – Social Solution/Prototype

Slide 5 – Social Solution/Prototype Worksheets

Flashback: One Problem – One Solution

Flashback: Golden Circle & Solution Stages

Tool: Solution Ideation

Flashback: What is a Minimum Viable Product (MVP)?

Flashback: Solution Selection: MVP Candidates

Tool: Solution Selection: MVP Candidates

Tool: Solution Design: MVP Solution Scope

Flashback: Solution Design Process

Flashback: Use Cases

Tool: Solution Design: Brainstorm MVP Use Cases

Flashback: Designing MVP Features

Tool: Solution Design: Design MVP Features

Flashback: Designing your MVP

Tool: Solution Selection: MVP Use Case Selection

Flashback: Solution Roadmap

Tool: Solution Design: Solution Roadmap

Flashback: Prototype & MVP Solution Releases

Tool: Solution Design: Prototype Plan & Build

Tool: Meaning Makers Pitch & Prototype

Slide 5 – Social Solution/Prototype Worksheets Submission

Making Progress!

Coaching Session #1 - Problem & Solution Review

Slide 3 Overview – Founder's Story/Your WHY

Slide 3 - Founder's Story/Your WHY Worksheets

Flashback: Start with Why

Tool: Beliefs

Flashback: Golden Circle

Tool: Golden Circle: Why

Flashback: Kawasaki Make Meaning Framework

Tool: Make Meaning Framework

Tool: Founder's Story

Slide 3 - Founder's Story/Your WHY Worksheets Submission

Well Done!

Slide 6 Overview – Value Proposition (Core Benefits)

Slide 6 – Value Proposition (Core Benefits) Worksheets

Flashback: Identifying Benefits

Tool: Core Benefits

Slide 6 – Value Proposition Worksheets Submission

Value Proposition: A Lighter Lift!

Slide 7 Overview – Value Proposition (4P Impact/Theory of Change)

Slide 7 – Value Proposition (4P Impact/Theory of Change) Worksheets

Flashback: 4P Impact

Tool: 4P Impact

Flashback: Theory of Change

Tool: Theory of Change (Optional)

Tool: Meaning Makers Pitch & Prototype

Slide 7 – Value Proposition (4P Impact/Theory of Change) Worksheets Submission

You are a Meaning Maker!

Slide 8 Overview – Business Model

Slide 8 – Business Model Worksheets

Tool: Type of Company

Flashback: Business Models

Tool: Business Model

Flashback: Hedgehog Concept Resource Engine

Tool: Hedgehog Concept: Resource Engine

Tool: Meaning Makers Pitch & Prototype

Slide 8 – Business Model Worksheets Submission

Make Meaning. Make Money.

Slide 9 Overview – Target Market/Market Size

Slide 9 – Target Market/Market Size Worksheets

Flashback: Thirsty Customers

Flashback: Market Segmentation

Flashback: Why Niche?

Tool: Market Segmentation

Flashback: Target Markets

Tool: Market Size

Flashback: Getting to Know Your Customers

Tool: Meaning Makers Pitch & Prototype

Slide 9 – Target Market/Market Size Worksheets Submission

Thirsty Customers

Slide 10 Overview – Marketing & Sales

Slide 10 – Marketing & Sales Worksheets

Flashback: Start with the WHY

Tool: Marketing Plan

Tool: Your Social Venture Name

Flashback: The Essence of Sales

Face to Face Selling

Flashback: The Sales Process

Tool: Sales Process

Flashback: Preparing for a Sales Meeting

Tool: PAM4

Tool: Meaning Makers Pitch & Prototype

Slide 10 – Marketing & Sales Worksheets Submission

Ready to Sell? Not Quite Yet.

Slide 1 Overview – Title/Introduction

Slide 1 – Title/Introduction Worksheet

Tool: Meaning Makers Pitch & Prototype

Slide 11 Overview – Underlying Magic

Slide 11 – Underlying Magic Worksheets

Flashback: Underlying Magic

Tool: Underlying Magic

Flashback: Hedgehog Concept

Tool: Hedgehog Concept

Tool: Meaning Makers Pitch & Prototype

Slide 11 – Underlying Magic Worksheets Submission

Your Secret Sauce

Slide 12 Overview – Competitive Positioning

Slide 12 – Competitive Positioning Worksheets

Flashback: Competitive Strategy

Flashback: Direct & Indirect Competitors

Tool: Competitor Scan

Flashback: Positioning Models

Tool: Competitive Landscape

Tool: Meaning Makers Pitch & Prototype

Slide 12 - Competitive Positioning Worksheets Submission

Moving Forward

Slide 13 Overview – Team

Slide 13 – Team Worksheets

Flashback: Predictor of Success

Flashback: Get the Right People on the Bus!

Flashback: Get the Wrong People Off the Bus!

Flashback: Ideal Founder Team Profile

Flashback: Ideal Extended Team Profile

Flashback: Stages of Team Formation

Tool: Building Your Team

Tool: Meaning Makers Pitch & Prototype

Slide 13 – Team Worksheets Submission

T.E.A.M.

Slide 14 Overview – Current Status

Slide 14 – Current Status Worksheets

Flashback: Planning

Tool: Current Accomplishments

Flashback: Go Forward Plan

Tool: Go Forward Plan

Challenges Ahead

Flashback: Solution Roadmap Template

Tool: Meaning Makers Pitch & Prototype

Slide 14 – Current Status Worksheets Submission

Coaching Session #2 – Business Model Review

Slide 17 Overview – Financial Projections

Slide 17 – Financial Projections Worksheets

Flashback: Make Money

Flashback: Finance can be Fun!

Flashback: Economics of One Unit (EOU)

Tool: Economics of One Unit (EOU) Description

Flashback: Managing Personal Monthly Cash Flow

Tool: Personal Monthly Budget

Flashback: Pro Forma Profit & Loss Statement

Flashback: Keep it Simple. Keep it Real. Keep it Real Simple.

Tool: Pro Forma P&L: Revenue Projections

Tool: Pro Forma P&L: Expense Projections

Flashback: Out Of Cash (OOC)

Flashback: Monthly Burn Rate

Tool: Burn Rate

Tool: Meaning Makers Pitch & Prototype

Slide 17 - Financial Projections Worksheets Submission

A Feeling of Accomplishment!

Slide 16 Overview – Growth/Exit Strategy

Slide 16 – Growth/Exit Strategy Worksheets

Tool: Exit Strategy

Tool: Meaning Makers Pitch & Prototype

Slide 16 – Growth/Exit Strategy Worksheets Submission

Congratulations!

Slide 15 Overview – The Ask/Use of Funds

Slide 15 – The Ask/The Use of Funds Worksheets

Flashback: Funding

Flashback: External Funding

Tool: Funding Round

Tool: The Ask/Use of Funds

Tool: Meaning Makers Pitch & Prototype

Slide 15 – The Ask/Use of Funds Worksheets Submission

Back to Slide 2

Slide 2 Overview – The Ask

Slide 2 – The Ask Worksheet

Tool: Meaning Makers Pitch & Prototype

Slide 2 – The Ask Worksheet Submission

Coaching Session #3 - Financial Overview

Your Last Slide

Overview: Presentation Skills

Flashback: Clarity of the Business Plan

Clear Thinking

E-Words for an Excellent Presenter

The 3 S's of Successful Presentations

Presentation Skills Self-Assessment

Know Your Audience

Structure: Rule of Three

Structure: Introduction and Conclusion

Substance: Examples

Substance: Facts & Figures

Style: Show & Open Face

Investor Pitch Hints & Tips

Tool: Enhance your Pitch!

Coaching Session #4 – Pitch Dry Run Feedback

Next Step is Next Steps!

Overview: Next Steps

Tool: Meaning Maker Minute

Tool: 10 Minute Pitch Video

Upload your Meaning Maker Minute & Pitch Videos

Next Steps: Feedback

Coaching Session #5 - Final pitch Coaching

Course Feedback

Parting Quotes

Congratulations from Professor Caz

Congratulations!!!